Electrolux Introduces Small Appliances Line in Philippine Market

From refrigerators, dishwashers, washing machines, big vacuum cleaners and cookers, Electrolux recently launched its new line of small appliances in the local market.

Still focused on the philosophy “Thinking of You,” Electrolux felt that the Filipino market is now ready for its innovative small appliances.

Leading the set is the Electrolux Confidence Steam Irons which boasts of unique safety features after Electrolux discovered in a study that safety is Asian consumers' number one concern in ironing.

Aside from the 3 way auto shut-off function, it has a 360º cable that prevents the steam-iron from falling over while in use. This Electrolux appliance also has the patented safety stand with a rubber napped heel surface that prevents it from slipping when on an upright position.

The Neo Collection breakfast home appliances set on the other hand includes a coffee maker that can hold as much as 10 cups of coffee, with a non-stick warming plate and a keep warm function. It also comes with a permanent filter and an anti-drip system.

For the toast lovers, the Electrolux ETS 2000 Pop-up toaster has a 7 setting electric browning control.

For the staple rice, the Electrolux ERC2181 rice cooker can cook, warm, steam and porridge while the ERC2180 model has a 1.8 liter capacity with two functions – cook rice and keep warm up to 72 hours. Both models have an inner pot with a non-stick coating, and also come with a steam rack and ladle.

Their vacuum cleaners also leveled-up as the Z4009 75 Tornado stands by its name using cyclonic technology where suction is provided by the internal spinning of an air-stream created by the wide drum and sealed container. With its powerful performance, dust will not clog the filter.

Another option is the Flexio II, the new wet and dry vacuum cleaner from Electrolux. It features a higher input power with a stronger suction for excellent pick-up of all kinds of dirt, plus a tank that has a 30 liter capacity to clean up liquids.

“...Electrolux Philippines has been focused on providing consumers with a full range of big appliances, from food preparation to laundry, but now we are poised to become the only white goods brand in the market that not only offers these big appliances but small domestic appliances as well,” said Santa Nikolaus, General Manager of Floor Care and Small Domestic Appliances of Electrolux East-Asia, during the recent product launch.

Together with other media friends, we also enjoyed the Trivia Day games where we were enlightened about some facts about history and appliances. :)

With presence in more than 150 countries, Electrolux re-entered the Philippine market in 2002 and are currently sold under brands Electrolux, White-Westinghouse and Frigidaire. Visit www.electrolux.com for more information.