The Live Curious campaign is about exploring and questioning. It shares Nat Geo’s and Regatta’s curious spirit. Believing “Everything deserves a ‘Why’,” Regatta and NGC intends to inspire people to question what they know, how they view the world, and what drives them forward.
"Nat Geo, one of the largest non-profit scientific and educational institutions in the world, has been inspiring people to care about the planet since 1888 with pioneering studies and explorations in various fields of learning, such as geography, archaeology, and natural science."
National Geographic Channel & Regatta's Live Curious Campaign |
Aside from being showcased in Regatta’s show windows and in-store displays, National Geographic also chose Filipino personalities to become NGC’s local ambassadors for this “Live Curious” campaign/global program. They were chosen as personalities who embody the spirit of curiosity and adventure in their work and personal lives. The “Live Curious” ambassadors include filmmaker and writer Joey Reyes, marketing executive Francis Flores, lifestyle icon Daphne Oseña-Paez, and Rock Ed Philippines founder Gang Badoy. Others include Norman Agatep, Maribel Garcia, Mitzi Borromeo, Bryan Benitez McClelland, and WWF-Philippines CEO Jose Ma. Lorenzo Tan.
Cosmo Manila, with this blogpost, supports National Geographic Channel (NGC) and Regatta's “Live Curious” campaign for the spirit of curiosity and quest for knowldege.
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